Pop Mart Halloween 2025 Blind Box: “Why So Serious” Vinyl Plush Featuring Labubu, Crybaby & Dimoo
Published on 3 September, 2025
Pop Mart's official Instagram has unveiled a brief teaser that confirms the "WHY SO SERIOUS" collection title. The 10-second preview features carnival-inspired music and rapidly cycles through clown-themed artwork, generating hundreds of thousands of views.
A comprehensive reveal trailer should arrive in the coming weeks, presumably showcasing packaging elements and providing the first full glimpse of the complete series lineup.
Product Details:
Vinyl plush keychains sold as mystery boxes
Features characters from Dimoo, Labubu, Hacipupu, Molly, Crybaby, and Twinkle Twinkle series
Launching October 9th, 2025
Series contains 12 figures total (10 regular + 2 chase variants)
Chase figures: Labubu special edition (1 in 40 chance) and ultra-rare Twinkle Twinkle variant (1 in 80 chance)
